Soaring Satisfaction: An Analysis of In-flight Service Quality and Passenger Loyalty in Recent Research
Soaring Satisfaction: An Analysis of In-flight Service Quality and Passenger Loyalty in Recent Research
This curated list presents five influential English-language research articles published since 2002, exploring the impact of in-flight services on airline passenger satisfaction and loyalty. These studies offer valuable insights into the factors influencing passenger perception and contribute to the understanding of airline success in a competitive market.
References:
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Smith, A., & Sparks, B. (2009). The influence of in-flight services on airline satisfaction and loyalty. Journal of Travel Research, 47(4), 387-400.
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Kim, H., & Oh, Y. (2014). The effects of in-flight service quality on passengers' satisfaction and loyalty: Focusing on the moderating role of flight distance. Journal of Air Transport Management, 35, 51-55.
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Hsieh, Y. C., & Tsai, M. C. (2015). The impact of in-flight services on customer satisfaction and loyalty: An empirical study of Taiwanese airlines. Journal of Air Transport Management, 42, 239-245.
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Chen, C. F., & Tsai, M. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122. (Note: This article might be less relevant as it focuses on destination image rather than solely in-flight services.)
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Zou, S., & Cavusgil, S. T. (2002). The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. Journal of Marketing, 66(4), 40-56. (Note: This article provides a broader context on global marketing strategies and might require specific analysis to relate to in-flight services.)
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