消费者购买意愿测量维度国内外文献及来源
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"Consumer Purchase Intentions for Green Products: A Systematic Review and Meta-Analysis" by Yvonne A. Breyer, Michaela C. Schippers, and Maud Janssen (Journal of Cleaner Production, 2017)
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"Factors Influencing Purchase Intention of Eco-Friendly Products: An Exploratory Study of Consumers in China" by Xiaoyan Li and Zhonghui Wang (Journal of International Consumer Marketing, 2017)
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"The Influence of Social Media on Consumer Purchase Intentions: An Empirical Study" by Seyedeh Maryam Alavi and Ali Hamzeh (Journal of Marketing and Consumer Research, 2017)
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"The Impact of Brand Image and Consumer Attitudes on Purchase Intentions of Luxury Goods" by Yoon-Joo Lee and Soo-Hyun Park (Journal of Business Research, 2017)
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"Consumer Purchase Intention for Organic Food: A Meta-Analysis" by Liang Chen, Xiaojun Yang, and Shuhua Li (Journal of Consumer Behaviour, 2016)
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"Factors Influencing Consumer Purchase Intention: A Study of the Chinese Automobile Market" by Jing Zhang and Xuefeng Li (International Journal of Marketing Studies, 2016)
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"Factors Influencing Consumer Purchase Intention of Mobile Payment Services: A Quantitative Study in Hong Kong" by Chun Kit Ng, Pauline Lee, and Kwan Lai Lo (Journal of Retailing and Consumer Services, 2016)
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"The Influence of Perceived Value on Consumer Purchase Intention: A Study of Online Clothing Purchase in China" by Zhihong Wang and Xiaoxiao Fu (International Journal of Retail & Distribution Management, 2016)
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"Consumer Purchase Intention for E-Commerce: A Cross-Cultural Study of China and the United States" by Jie Zhang and Jiayin Qi (Journal of Marketing and Consumer Research, 2015)
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"The Impact of Price, Brand Image, and Perceived Quality on Consumer Purchase Intention: A Study of Fast Food Restaurants in China" by Yuelin Shao, Xiaoxiao Fu, and Yinxin Wang (Journal of Foodservice Business Research, 2015
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