围绕酒店品牌效应主题按照GBT 7714 2015 格式列举5篇国外文献不要中国作者
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Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Simon and Schuster.
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Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22.
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Kapferer, J. N. (1992). Strategic brand management. Kogan Page Publishers.
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Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1-12.
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Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: a financial approach. Marketing Science, 12(1), 28-52
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