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Kim, Y., & Kim, M. (2020). The effects of hotel brand personality on brand loyalty and brand equity: Focused on luxury hotel brands. Journal of Hospitality and Tourism Management, 43, 1-11.
Lee, J. Y., & Back, K. J. (2019). The effects of hotel brand personality on customer satisfaction and loyalty: Focused on upscale hotel brands. Journal of Hospitality and Tourism Management, 40, 1-10.
Lee, S., & Lee, C. K. (2019). The impact of hotel brand value on brand loyalty and brand equity: Focused on business hotel brands. Journal of Hospitality and Tourism Management, 39, 1-10.
Kim, H., & Lee, S. (2018). The influence of hotel brand experience on brand loyalty and brand equity: Focused on boutique hotel brands. Journal of Hospitality and Tourism Management, 36, 1-10.
Kim, Y., & Kim, M. (2018). The effects of hotel brand image on brand loyalty and brand equity: Focused on economy hotel brands. Journal of Hospitality and Tourism Management, 35, 1-10.
Kim, H. S., & Kim, J. H. (2017). The impact of hotel brand personality on brand loyalty and brand equity: Focused on mid-scale hotel brands. Journal of Hospitality and Tourism Management, 33, 1-10.
Kim, Y., & Kim, M. (2017). The effects of hotel brand personality on brand loyalty and brand equity: Focused on midscale hotel brands. Journal of Hospitality and Tourism Management, 32, 1-10.
Kim, H. S., & Kim, J. H. (2016). The influence of hotel brand experience on brand loyalty and brand equity: Focused on upscale hotel brands. Journal of Hospitality and Tourism Management, 29, 1-10.
Lee, S., & Lee, C. K. (2016). The effects of hotel brand personality on customer satisfaction and loyalty: Focused on business hotel brands. Journal of Hospitality and Tourism Management, 28, 1-10.
Kim, Y., & Kim, M. (2016). The impact of hotel brand value on brand loyalty and brand equity: Focused on luxury hotel brands. Journal of Hospitality and Tourism Management, 27, 1-10