Student-Run Booth Shop: Business Plan & Target Audience

We are planning to operate a booth shop for students to sell homemade products in a school campus. To ensure success, we need to understand our target audience and their needs. Here are some key questions to consider:

1. Who are our clients/ stakeholders?

   • Students (both buyers and potential sellers)
   • Faculty and staff
   • School administration
   • Parents (if products are targeted towards children)

2. What are the clients' possible needs and priorities?

   • Students: Affordable and unique products, convenience, support for fellow students, opportunities to showcase their skills, and a sense of community.
   • Faculty and staff: Quality products, a convenient way to support student initiatives, and opportunities to promote student creativity.
   • School administration: Safety and security, adherence to school rules and regulations, and positive impact on the school community.
   • Parents: Safe and age-appropriate products, high quality, and ethical sourcing.

3. What are the possible client’s needs and priorities?

   • Similar to the needs listed above, clients will be looking for a variety of factors including quality, affordability, convenience, and a positive experience. It's important to consider the unique needs of each stakeholder group to create a successful booth shop.