Clear Goal Strategies: How Nine Tech Achieved Success Through Quarterly Planning

It's crucial for a company's goal strategy to be very clear at different stages and to be clearly communicated to each department. Consistent and predictive strategies are key, not just focusing on this quarter but also considering the goals for the next quarter. Even after two weeks, I can still remember Nine Tech's goals for each quarter, which shows that we quickly gained recognition from each department after setting the goals and started to perform our respective duties.

'a) The goal for Nine Tech in Q1/Q2 was to test the market, ensure a small cash flow, and familiarize ourselves with the interaction between various modules.

b) In Q3/Q4, the focus shifted to market expansion, with a strategic layout in Chicago, Paris, and Latin America, as well as the opening of an online store. This included precise product design, advertising, and production.

c) In Q5, after the merger and financing with Tech-in, significant research and development investments were directed towards the Premier market (although at that time, the largest sales volume was in laptops) and the Shanghai market. At the same time, it was determined that Tech-in would mainly use existing products to ensure some profit, while Nine-Tech focused on market investment and expansion, with the aim of establishing a dominant market position in Q6.

d) Q6 was dedicated to the final round of market layout based on the investments made in Q5.'