当今社会随着人们生活水平的提高对食品的品质和安全要求也逐渐提高。生鲜电商通过互联网平台直接连接消费者和食品生产商或供应商解决了传统食品销售渠道存在的信息不对称、库存管理不当、鲜度控制不足等问题确保食品的新鲜度和品质。但是随着生鲜电商的发展和消费者对生鲜食品需求的增加最后一公里配送的效率和质量成为生鲜电商企业必须重视的问题。本文通过SWOT法分析清远市地区最后一公里配送的现状提出清远市生鲜电商最后一

In today's society, with the improvement of people's living standards, the quality and safety requirements for food are gradually increasing. Fresh food e-commerce connects consumers and food producers or suppliers directly through internet platforms, solving problems such as information asymmetry, improper inventory management, and insufficient freshness control in traditional food sales channels, ensuring the freshness and quality of food. However, with the development of fresh food e-commerce and the increasing demand for fresh food by consumers, the efficiency and quality of the last-mile delivery have become issues that fresh food e-commerce companies must pay attention to. This article analyzes the current situation of the "last-mile" delivery in Qingyuan City through SWOT analysis, points out the problems of the "last-mile" delivery of fresh food e-commerce in Qingyuan City, explores how to reduce delivery costs and fresh product safety risks, and puts forward corresponding suggestions to solve the market supervision and regional coverage problems in Qingyuan City, optimize the delivery talent system of fresh food e-commerce companies, reduce talent loss, and provide consumers with better delivery services, meet consumer needs and improve consumer experience, and provide further development for the economy of Qingyuan City