翻译：随着生活水平的提高越来越多的人喜欢在比较宁静的咖啡店进行交流、工作、享受午后时光。 咖啡找人销售模式以实体店为基础互联网作为其媒介和载体可准确地记是下来客户的消费习惯、消费需求经过大数据的分析处理商家只有了解了消费者的购买习惯才能进一步推送消费者感兴趣的内容提供个性化服务。本文通过宁波实体瑞幸咖啡店的考察结合咖啡店的营销现状以及国内外的文献资料展开论述研究。首先对营销策略等相关理论知识已经相

With the improvement of living standards, more and more people like to communicate, work, and enjoy their afternoon time in quiet coffee shops. The "coffee finding people" sales model is based on physical stores, with the Internet as its medium and carrier. It can accurately record customers' consumption habits and needs. Through big data analysis, businesses can only further push content that consumers are interested in and provide personalized services after understanding their purchasing habits. This article explores the marketing strategies of physical Luckin Coffee shops in Ningbo, combines the marketing status of coffee shops, and literature reviews from both domestic and foreign sources. First, relevant theoretical knowledge and literature reviews on marketing strategies are organized, and then Luckin Coffee is used as an example. The external and internal environment of Luckin Coffee's social media marketing are taken as entry points to identify potential problems in Luckin's marketing model that need improvement. Finally, this article provides reference strategies for improving Luckin Coffee's marketing strategy.