换个说法：Luckin coffee 瑞幸咖啡由原神州优车集团CE0钱治亚创建于2018年1月1日陆续在北京、上海等13个城市试营业;截止2018年5月已完成门店布局525家经过4个月产品、流程和运营体系的磨合作为一家没有强硬的后台背景更没有强大资本的咖啡品牌在只有两年的时间内发展到这样的程度是一件令所有人都会吃惊的奇迹。基于上述背景进行对瑞幸咖啡营销策略分析及优化。

Luckin Coffee, founded by former chairman of Car Inc., Qian Zhiya, started its trial operation on January 1, 2018 in 13 cities including Beijing and Shanghai. By May 2018, the company had completed the layout of 525 stores. In just two years, this coffee brand without a strong background or powerful capital has achieved such a remarkable level of development, which is a surprising miracle to everyone. Based on this background, this article will analyze and optimize the marketing strategy of Luckin Coffee.