Read the background and answer the questions For the next 12 months provide a schedule of what activity will happen and when How will the budget be allocated Have you included SMART objectives for eac

What are the two festivals being launched to attract tourists to Sheffield? The two festivals being launched to attract tourists to Sheffield are the Music festival and the Beer Culture Festival.

Who is the target audience for these festivals? The target audience for these festivals is the 20-40 year old crowd.

What is the goal of these festivals in terms of Sheffield's future development? The goal of these festivals in terms of Sheffield's future development is to build Sheffield into a music city and a creative city with a rich wine culture.

How will the Music festival be structured and what activities will take place? The Music festival will be held from April to September and will be creative and highly interactive. Participants will be able to gather from all over the country to create theme music in their own way and share it on designated social media in the first three months of the event. The most popular music creators and joining artists or bands will be selected to perform together, which can promote and spread the history of urban music in entertainment with the theme of ancient music history. In addition, setting up a disabled access and special area can enhance the warmth of the city.

What is the significance of the Beer Culture Festival in Sheffield? Sheffield is known as the beer capital of the world, so the Beer Culture Festival is significant in promoting and celebrating Sheffield's beer culture. The festival will also be held in a specially designed winter garden in the city centre, which was previously an "unused building", thus promoting local cultural attractions and attracting people to attend because of the location.

What is the goal of the revamp of the city's bars? The goal of the revamp of the city's bars is to transform them into creative sports bars, which can retain loyal customers and attract potential customers. By adding a bit of urban character to these places where consumption is concentrated, such as table curling experiences, billiards and so on, can stimulate consumption even more and increase people's entertainment.

How will these festivals be promoted? These festivals will be promoted through marketing, including advertising, public relations and social media marketing.