Dylan Mulvaney, a non-binary bartender, was featured in a Bud Light commercial that aired during the Super Bowl. The ad attracted backlash from some viewers who criticized the inclusion of a non-binary person. Some social media users even called for a boycott of Bud Light. Mulvaney’s appearance in the ad was seen as a positive step towards greater representation of LGBTQ+ people in mainstream media. However, some critics argued that the ad was simply using Mulvaney as a marketing tool. Mulvaney responded to the backlash by saying that they were proud to be part of the ad and that they hoped it would help to make non-binary people more visible. Bud Light also released a statement in support of Mulvaney, stating that the brand was committed to promoting diversity and inclusion. The controversy surrounding the ad highlights the ongoing struggle for greater representation of LGBTQ+ people in advertising and media. It also demonstrates the need for brands to be sincere in their efforts to promote diversity and not simply use marginalized groups as a means to sell products. Despite the backlash, Mulvaney’s appearance in the Bud Light ad is seen as a positive step towards greater visibility for non-binary people.


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