随着互联网的普及人们获取信息的方式也发生了巨大的变化。网络文本因其便捷、快速、及时的特点成为了人们获取信息的主要途径之一。在旅游行业中网络文本也成为了游客获取旅游目的地信息的主要途径。海口作为中国南海旅游中心城市其旅游业发展迅速吸引了越来越多的游客。本文以海口旅游目的地形象为研究对象论文在文献综述的一个整理下对它的目的地概念和形象感知进行了整理和分析。基于此基础上运用八爪鱼采集器、ROSTCM6这

With the popularity of the Internet, the way people obtain information has undergone a huge change. Network text has become one of the main ways for people to obtain information due to its convenience, speed, and timeliness. In the tourism industry, network text has also become the main way for tourists to obtain information about tourist destinations. As the tourism center city of the South China Sea, Haikou has developed rapidly and attracted more and more tourists. This paper takes the image of Haikou tourism destination as the research object and analyzes its destination concept and image perception based on the literature review. Based on this basis, the software Eight Claw Fish Collector and ROSTCM6 were used to collect and analyze the image of Haikou tourism destination. A total of 1973 were collected, and the ROSTCM6 software was used to analyze the text of the travelogue using functions such as "word segmentation," "word frequency analysis," "sentiment analysis," and "high-frequency words." This paper aims to understand the specific perception of tourists' cognitive and emotional images of Haikou tourism destination, identify the shortcomings of Haikou tourism destination in the development process, and put forward targeted suggestions to promote the good development of Haikou tourism.