please rewrite the following paragraphs 3 Language Options on Websites of Guangdong Famous Export Brands of the Year 2017 This part examines which languages are used by the Guangdong famous brands to

This section focuses on the language options available on the official websites of the 147 Guangdong Famous Export Brands of the Year 2017. The study aims to gain a comprehensive understanding of the languages used by these brands to connect with their global audience. Chinese is the primary language used by 146 of the brands, with only one exception, Hopeful Enterprise, which solely offers an English website. The decision to use Chinese as the primary language is understandable, given that these companies are based in China, and the Chinese market is vital to their success. Table 3 illustrates the language options available on the official websites of these brands.

Out of the 147 brands, 123 offer English language support, which accounts for 84% of the total number. English is the only foreign language option provided on the official websites of 107 brands. This is not surprising, as English is considered a hyper-central language and is widely used as the international lingua franca for business and transnational communication. However, offering only English language support could leave non-English speaking consumers feeling neglected. Research has shown that people prefer websites in their native language or a language they understand, highlighting the importance of making websites multilingual.

Only 13 of the 147 brands offer multiple language options on their official websites. These language options include English, Spanish, Russian, Portuguese, French, Italian, Japanese, Korean, German, and Arabic. These languages belong to the super-central language group in the world language system proposed by De Swaan (2001), which have the greatest communication values. Supporting these languages can help the Guangdong brands reach a broader base of internet users globally. Additionally, country-specific websites have been created by Gree and Midea, which support local languages and show a willingness to accommodate the needs of local consumers.