请详细的写《跨文化视角下郴州红色文化的外宣翻译》的研究背景用英文回答

Research Background:

Chenzhou, located in Hunan Province, China, is a city with a strong red cultural heritage. The city has a rich history of revolutionary activities and has produced many outstanding revolutionaries who have made great contributions to the Chinese revolution. In recent years, the Chenzhou government has attached great importance to the promotion of its red cultural heritage and has made efforts to build itself into a "red city" and a "city of revolution". As part of this effort, the government has launched a series of red cultural promotion activities, such as the construction of red cultural tourist attractions, the organization of red cultural festivals, and the publication of red cultural books.

However, in order to promote Chenzhou's red culture to a wider audience, it is necessary to carry out effective external propaganda and translation. With the increasing globalization and internationalization of the world, cross-cultural communication has become more important than ever before. The promotion of Chenzhou's red culture to the outside world requires effective translation and communication that can bridge the cultural gap between China and other countries. Therefore, it is necessary to conduct research on the external propaganda and translation of Chenzhou's red culture from a cross-cultural perspective, in order to better understand the challenges and opportunities of promoting red culture in the international arena.