Abstract: Tongguan Town is one of the famous pottery production areas in China, with rich ceramic resources. The development of modern Tongguan ceramics reflects the spiritual outlook and social characteristics of the people under the background of reform and opening up. However, through field research on Tongguan ceramic factories from the 1980s to the 1990s, it was found that the dissemination efficiency of Tongguan kiln culture was low, the dissemination scope was narrow, and the dissemination methods could not meet the requirements of the new era. Therefore, the research object of this topic is the Tongguan kiln factories from the 1980s to the 1990s, aiming to use H5 interactive games as a carrier, and using visual symbols and interactive strategies to recreate the prosperous scene of the mechanization, collectivization, and popularization of Tongguan kilns production in the 1980s and 1990s. This research will help to improve the promotional effect of digital cultural and creative products, expand the coverage of promotion, enrich the channels of promotion, provide new strategies for the protection and inheritance of Tongguan kiln culture, and provide new ideas and methods for the development and innovation of intangible cultural heritage digital projects. In the era of new media, the project analyzes the types and successful cases of H5 interactive games used for cultural dissemination, believing that H5 has advantages such as immersion, high stickiness, and participation, and performs well in immersion and interaction experience, which can enhance the dissemination effect of Tongguan kiln culture. Therefore, H5, a digital micro-media that conforms to the current "short, fast, and many" lifestyle, brings multi-sensory interactive experience to users from multiple levels such as visual, auditory, and perception, opening up new ways for the dissemination and development of Tongguan kiln culture, which is worthy of research and design. The project uses the literature research method to conduct systematic research on the development process and era characteristics of Tongguan kilns, classifies and sorts the ceramics of Tongguan kilns from the 1980s to the 1990s, extracts the main visual symbols, and conducts a relatively comprehensive analysis and research on the modeling, patterns, and glazes of Tongguan kilns ceramics. In the design and execution stage, the project conducts overall design from five dimensions: content planning, interaction prototype, animation effects, visual interface, and technical implementation, and carries out the design practice of Tongguan kiln culture digital cultural and creative game in the 1980s and 1990s in combination with design strategies. Keywords: Tongguan kiln culture; ceramic factories; H5 interactive games; new media dissemination.

翻译成英文:摘要 铜官镇是全国著名的陶器产地之一拥有丰富的陶瓷资源。近代铜官陶瓷的发展历程折射出改革开放背景下人民的精神风貌和社会特征。然而通过对20世纪80年代至90年代铜官陶瓷工厂进行田野调查发现铜官窑文化的传播效率低下传播范围狭窄传播手段无法适应新时期的要求。因此选题研究对象设为20世纪80年代至90年代的铜官窑工厂旨在以H5互动游戏为载体运用视觉符号与交互策略重现20世纪80年代至90年

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