summary the paragraphIn the pre-pandemic era offline events particularly exhibitions and trade fairs were the norm However the emergence of the pandemic in the past three years has rendered offline e

Before the pandemic, offline events were the norm, but the pandemic has made offline events almost impossible. The pandemic has accelerated the adoption of Industry 4.0 technologies in the tourism industry, which has become increasingly pivotal to the MICE industry. Technological tools and applications have simplified the event process, enabling event planners to manage all aspects of the event with ease, from ticket sales and registration to event marketing and communication. This has enhanced the appeal of events and fostered better collaboration between suppliers and event planners. Registration is almost automatically sent via mail very quickly, while contact and payment processing before and during the event is much swifter. Participants can swiftly access event information via new platforms and software, while advertising is primarily conducted via email and other digital media as opposed to paper formats.