近年来随着电商的兴起和高校人数的不断增加高校快递站的数量和服务质量备受关注。本文以广东工商职业技术大学菜鸟驿站为例通过问卷调查和实地调查的方式对客户对快递站的服务满意度进行调查并对结果进行分析。研究结果显示客户对菜鸟驿站的服务总体满意度较高但仍存在一些问题如收费过高、效率低下、安全性低、服务态度不好、宣传力度不够等。因此建议菜鸟驿站降低收费加强安全性和宣传力度并加强客户服务意识提高客户满意度。英文

In recent years, with the rise of e-commerce and the continuous increase in the number of students in universities, the number and service quality of university express delivery stations have been highly valued. Taking the Cainiao Station at Guangdong University of Business Studies as an example, this article conducts a survey of customers' satisfaction with the service of the express delivery station through questionnaire survey and on-site investigation, and analyzes the results. The research results show that customers are generally satisfied with the service of the Cainiao Station, but there are still some problems, such as high fees, low efficiency, low safety, poor service attitude, and insufficient publicity. Therefore, it is suggested that Cainiao Station should reduce fees, strengthen safety and publicity, and strengthen customer service awareness to improve customer satisfaction.