please modify the grammar of this passageThe luggage market can generally be subdivided according to product category industry customer category product value and region Anhui Qinran Import and Export
The luggage market can be divided based on product category, industry customer category, product value, and region. Anhui Qinran Import and Export Co., Ltd. was previously an export-oriented luggage enterprise primarily focused on the European and American markets. The company is classified by brand and product type. As the company has expanded, the author has subdivided the market as per the following:
Firstly, the luggage market can be divided into the high-end market, mid-end market, and low-end market based on product value. The positioning of domestic and foreign brand bags varies across these markets. The high-end market is concentrated in brand merchants, retailers, and high-end shopping malls, while the low-end market is mainly concentrated in supermarkets and promotion markets. The domestic brands generally target the middle and lower grades of the market due to a lack of investment in design innovation, marketing, talent cultivation, and brand building. Several well-known international brands monopolize the high-end luggage market, making it challenging for other luggage companies to enter.
Secondly, the luggage market can be divided into the domestic and foreign markets based on the market area. The foreign markets have many high-end luggage brands, while the domestic market mainly comprises low-end brands with less visibility worldwide.
The author analyzes and evaluates the above market segmentation to determine the target market of the company, which is the mid-end market and the low-end market. The company should focus on stabilizing its existing European and American markets while vigorously expanding into emerging markets and domestic demand markets.
The company should adopt a product innovation strategy and large-scale promotion strategy to attack competitors and seize a larger market share. Also, the company should create an international private brand to improve its influence in the international market.
In conclusion, the company should focus on its strengths, such as design capabilities, cost control, quality assurance capabilities, and service response capabilities, to win customers' trust and dependence while expanding its business in the mid-end market and the low-end market.
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