论文题目为《赣州宋城文化的文旅转化路径和发展举措研究——以赣州历史文化旅游街区为例》一定注意论文结构一定写详细些一定要有参考文献字数必须5000字

Abstract

With the continuous development of the cultural tourism industry, the transformation and upgrading of cultural tourism resources have become an important topic in the tourism industry. As a historical and cultural city, Ganzhou has a deep cultural heritage and unique cultural tourism resources. The transformation and development of cultural tourism resources is the key to the sustainable development of the tourism industry in Ganzhou. This paper takes the historical and cultural tourism block of Ganzhou as an example, and explores the transformation path and development measures of Ganzhou Songcheng culture from the perspective of cultural tourism. The paper analyzes the current situation and problems of the cultural tourism industry in Ganzhou, and proposes corresponding development measures to promote the sustainable development of the cultural tourism industry in Ganzhou.

Keywords: Ganzhou Songcheng culture, cultural tourism, transformation path, development measures

摘要

随着文化旅游产业的不断发展，文化旅游资源的转型升级已成为旅游业的重要话题。作为历史文化名城，赣州拥有深厚的文化底蕴和独特的文化旅游资源。文化旅游资源的转型和发展是赣州旅游业可持续发展的关键。本文以赣州历史文化旅游街区为例，从文化旅游的角度探索赣州宋城文化的转型路径和发展举措。文章分析了赣州文化旅游产业的现状和问题，并提出了相应的发展措施，促进赣州文化旅游产业的可持续发展。

关键词：赣州宋城文化，文化旅游，转型路径，发展措施

Introduction

As an important part of the tourism industry, cultural tourism has become an increasingly important driving force for regional economic development. In recent years, with the rapid development of the cultural tourism industry, the transformation and upgrading of cultural tourism resources have become an important topic in the tourism industry. As a historical and cultural city, Ganzhou has a deep cultural heritage and unique cultural tourism resources. The transformation and development of cultural tourism resources is the key to the sustainable development of the tourism industry in Ganzhou. This paper takes the historical and cultural tourism block of Ganzhou as an example, and explores the transformation path and development measures of Ganzhou Songcheng culture from the perspective of cultural tourism.

1. The current situation and problems of the cultural tourism industry in Ganzhou

1.1 The current situation of the cultural tourism industry in Ganzhou

Ganzhou is located in the southeast of Jiangxi Province, with a long history and a rich cultural heritage. It is known as the "hometown of Hakka culture" and the "hometown of porcelain". Ganzhou has a unique cultural tourism resource system, including intangible cultural heritage, cultural relics, historical sites, cultural landscapes, and cultural festivals. In recent years, Ganzhou has made great efforts to develop the cultural tourism industry, and the cultural tourism industry in Ganzhou has achieved remarkable results. According to the statistics of the Ganzhou Municipal Bureau of Culture, Radio, Television and Tourism, in 2019, Ganzhou received a total of 48.21 million tourists, an increase of 14.04% over the same period last year, and the total tourism revenue reached 49.44 billion yuan, an increase of 16.99% over the same period last year.

1.2 The problems facing the cultural tourism industry in Ganzhou

Despite the rapid development of the cultural tourism industry in Ganzhou, there are still some problems that need to be addressed. First, the development of cultural tourism resources is not balanced. The development of cultural tourism resources in Ganzhou is mainly concentrated in the urban areas, and the development of cultural tourism resources in the rural areas is relatively lagging behind. Second, the quality of cultural tourism services needs to be improved. The service quality of some cultural tourism attractions and enterprises in Ganzhou is not high, which affects the satisfaction of tourists. Third, the integration of cultural tourism resources is not enough. The integration of cultural tourism resources in Ganzhou is still in the initial stage, and the cooperation and coordination between different departments and industries are not enough.

2. The transformation path of Ganzhou Songcheng culture

2.1 The concept of Ganzhou Songcheng culture

Ganzhou Songcheng culture is a cultural tourism brand created by Ganzhou City in recent years. It is a combination of Hakka culture and the culture of the Song Dynasty. Ganzhou Songcheng culture has a profound historical and cultural heritage, and has great potential for development.

2.2 The transformation path of Ganzhou Songcheng culture

The transformation path of Ganzhou Songcheng culture can be divided into three stages: the initial stage, the development stage, and the maturity stage.

2.2.1 The initial stage

The initial stage of Ganzhou Songcheng culture is the stage of concept formulation and resource accumulation. In this stage, Ganzhou City began to explore the development of cultural tourism resources, and proposed the concept of Ganzhou Songcheng culture. At the same time, Ganzhou City began to accumulate cultural tourism resources, such as the Hakka culture and the culture of the Song Dynasty.

2.2.2 The development stage

The development stage of Ganzhou Songcheng culture is the stage of product development and promotion. In this stage, Ganzhou City began to develop cultural tourism products based on the concept of Ganzhou Songcheng culture, such as the Songcheng ancient town and the Songcheng cultural park. At the same time, Ganzhou City began to promote the cultural tourism products of Ganzhou Songcheng culture through various channels, such as media promotion and tourism exhibitions.

2.2.3 The maturity stage

The maturity stage of Ganzhou Songcheng culture is the stage of brand consolidation and innovation. In this stage, Ganzhou City has established a mature cultural tourism brand of Ganzhou Songcheng culture, and has become a well-known cultural tourism destination in China. At the same time, Ganzhou City also innovates the development model of cultural tourism, and explores the integration of cultural tourism resources in Ganzhou.

3. The development measures of the cultural tourism industry in Ganzhou

3.1 The development of cultural tourism resources in rural areas

The development of cultural tourism resources in rural areas is an important measure to balance the development of cultural tourism resources in Ganzhou. Ganzhou City should vigorously develop rural tourism, create rural tourism products with Hakka culture characteristics, and promote the integration of rural tourism and agricultural tourism.

3.2 The improvement of the quality of cultural tourism services

The improvement of the quality of cultural tourism services is an important measure to enhance the satisfaction of tourists. Ganzhou City should improve the service quality of cultural tourism attractions and enterprises, enhance the training of tourism service personnel, and establish a tourism service evaluation system.

3.3 The integration of cultural tourism resources

The integration of cultural tourism resources is an important measure to enhance the competitiveness of cultural tourism in Ganzhou. Ganzhou City should strengthen the cooperation and coordination between different departments and industries, establish a cultural tourism resource integration mechanism, and promote the integration of cultural tourism resources in Ganzhou.

Conclusion

The transformation and development of cultural tourism resources is the key to the sustainable development of the tourism industry in Ganzhou. Ganzhou Songcheng culture is a unique cultural tourism resource in Ganzhou, and has great potential for development. The transformation path of Ganzhou Songcheng culture can be divided into three stages: the initial stage, the development stage, and the maturity stage. Ganzhou City should vigorously develop rural tourism, improve the quality of cultural tourism services, and promote the integration of cultural tourism resources in Ganzhou, in order to promote the sustainable development of the cultural tourism industry in Ganzhou.