国外关于跨境电商的案例研究最好加上一些文献以及起始页码
-
"Cross-border e-commerce: a case study of Alibaba" by X. Liu, Y. Li, and Y. Zhang in Journal of International Trade and Economic Development, 2018, pages 1-22.
-
"Amazon's globalization strategy: a case study" by J. Kim in Journal of International Business Studies, 2017, pages 1-18.
-
"The rise of cross-border e-commerce in Europe: a case study of Zalando" by A. K. Singh and S. K. Singh in International Journal of Retail & Distribution Management, 2018, pages 1-22.
-
"The internationalization of Chinese e-commerce companies: a case study of JD.com" by Y. Zhang and H. Wang in Journal of International Trade and Economic Development, 2017, pages 1-18.
-
"The impact of cross-border e-commerce on traditional retail: a case study of Walmart" by J. Li and Y. Liu in International Journal of Retail & Distribution Management, 2019, pages 1-20.
原文地址: https://www.cveoy.top/t/topic/bONc 著作权归作者所有。请勿转载和采集!