国外关于跨境电商的案例研究最好加上一些文献
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"Cross-border E-commerce in China: A Literature Review" by Xiaoyu Liu, Yuhong Liu, and Yijun Wang, published in Journal of Global Marketing in 2018.
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"The Impact of Cross-border E-commerce on International Trade: An Empirical Study of Alibaba's Tmall Global" by Wenjie Chen and Ying Fan, published in Journal of International Trade and Economic Development in 2019.
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"Cross-border E-commerce in Emerging Markets: A Case Study of Amazon in India" by Renuka Kamath and Nidhi Singh, published in International Journal of Management and Applied Research in 2018.
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"Cross-border E-commerce and International Marketing Strategy: A Case Study of Zara in China" by Yuhong Liu, Xiaoyu Liu, and Yijun Wang, published in Journal of International Marketing in 2019.
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"The Impact of Cross-border E-commerce on Small and Medium-sized Enterprises: A Case Study of Etsy" by Zhenhua Chen and Xiaojun Wang, published in Journal of Small Business Management in 2020.
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