Why Edward Bernay is seen as father of PR

Edward Bernays is considered the father of PR because he was one of the first people to apply psychological and sociological principles to the field of public relations. He believed that the key to effective communication was understanding the motivations and desires of the target audience, and that PR could be used to shape public opinion and behavior. Bernays was also known for his innovative and controversial campaigns, such as the "Torches of Freedom" campaign that helped to popularize smoking among women in the 1920s. Overall, Bernays' ideas and techniques have had a lasting impact on the field of PR, and he is widely regarded as one of its most influential pioneers.