it would be wise to choose water or kvass as a product category to focus on The growth in sales of water and kvass is due to both attractive prices and the increasing popularity of a healthy lifestyle

Therefore, focusing on water or kvass as a product category would likely result in higher sales and profitability for a business operating in the Russian market. It would also be beneficial to consider offering private label options in these categories to cater to the preferences of Russian consumers. Additionally, investing in marketing and promotions that highlight the health benefits of these products could further increase their appeal to health-conscious consumers in Russia.