According to the 2016 Coca-Cola market data by region the full-year volume share in the Moscow region was at 215 a decrease of 01 compared to the previous year and the full-year value share was at 287

is a strategic decision that would depend on various factors such as market potential, competition, consumer preferences, and distribution channels. The company may conduct market research and analysis to identify regions with untapped market potential or high demand for a particular type of soft drink. They may also consider regions where they have a strong distribution network or where their brand is already popular. Ultimately, the decision to launch a new soft drink category in a particular region would aim to maximize sales and profitability while meeting the needs and preferences of local consumers.