企业名牌战略实施指南：权威参考文献推荐

企业名牌战略实施指南：权威参考文献推荐

想要深入了解企业如何实施名牌战略？这里为您推荐一系列权威参考文献，涵盖品牌战略、品牌管理、品牌价值等重要议题，助您构建完整的知识体系。

以下参考文献按主题分类，方便您快速检索：

品牌战略：

1. Aaker, D. A. (1996). Building Strong Brands. Free Press. 2. Kapferer, J. N. (2012). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page.3. Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson.

品牌价值:

1. Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.2. Yoo, B., & Donthu, N. (2001). Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale. Journal of Business Research, 52(1), 1-14.3. Farquhar, P. H. (1989). Managing Brand Equity. Marketing Research, 1(3), 24-33.4. Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2003). Revenue Premium as an Outcome Measure of Brand Equity. Journal of Marketing, 67(4), 1-17.5. Erdem, T., & Swait, J. (1998). Brand Equity as a Signaling Phenomenon. Journal of Consumer Psychology, 7(2), 131-157.

这些文献包含了大量重要理论和实证研究成果，为您提供关于企业实施名牌战略的宝贵知识和实践经验。

重要提示： 在引用和使用以上文献时，请务必遵循学术规范并注明出处。