paraphrase it：Basses was the Greek God of wine As a brand name for wine Basses is a very good choice The same is true of Nike the Greek God of victory as a brand name for sporting goods Avon is a cosm

Bacchus, the Greek deity associated with wine, would make an excellent choice as a brand name for wine. Similarly, Nike, the Greek God of victory, is a fitting name for sporting goods. Avon, named after the river in Shakespeare's hometown, is a popular cosmetics brand. Proprietary names are beneficial in shaping a brand's image since they have strong associations and are well-known to the audience. If the audience has an affinity for the name, this feeling may extend to the product itself.