your group is expected to develop a business proposal of starting up aTraditional Chinese Restaurant yum cha or a food shop that makes and sells dimsumChinese gourmet or Western foodsnackcake to be lo
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Written report Your group will submit a written report (max. 20 pages) which includes the following points: ⚫ Executive Summary (1 page) ⚫ Introduction (1-2 pages) ⚫ Store name, major features and price of the products (1-2 pages) ⚫ Target customers and their needs (2-3 pages) ⚫ Business/competitive strategy and operations strategy (3-4 pages) ⚫ Product definition and documentation (2-3 pages) ⚫ Capacity planning (3-4 pages) ⚫ Production/service process map (4-5 pages) ⚫ Store’s layout with analysis (2-3 pages) ⚫ Inventory management policy (2-3 pages) ⚫ Quality management (2-3 pages) ⚫ Annual financial return from your investment (1-2 pages) ⚫ Conclusion (1 page) ⚫ References (if any) The written report should be well-organized, clearly written, and include appropriate tables, charts, and diagrams to illustrate your findings.
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Online platform for take-away orders Your group will also develop an online platform for take-away orders, which includes the following points: ⚫ Website or mobile application design with user interface (UI) and user experience (UX) (2-3 pages) ⚫ System architecture and database design (2-3 pages) ⚫ Functionality, features, and security (2-3 pages) ⚫ Testing and quality assurance (1-2 pages) ⚫ Maintenance and support (1-2 pages) The online platform should be user-friendly, secure, and reliable, and meet the needs of your customers.
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Peer review Your group will also participate in a peer review of other groups’ presentations and written reports. You will be required to provide constructive feedback and suggestions for improvement. The peer review will be conducted anonymously and will be used to evaluate your participation and engagement in the class.
Grading Your group will be evaluated based on the following criteria: ⚫ Research methodology and data collection (10%) ⚫ Clarity and organization of presentation (20%) ⚫ Depth and quality of analysis (30%) ⚫ Creativity and innovation (10%) ⚫ Feasibility and profitability (20%) ⚫ Online platform for take-away orders (10%) ⚫ Participation in peer review (pass/fail) Overall, your group’s work should demonstrate a thorough understanding of the operations and strategic management concepts covered in the course, as well as your ability to apply them to a real-world business scenario.
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