please help me paraphase it Growing demand for natural and organic goods Natural and organic hair care products are becoming increasingly popular in Hong Kong Consumers are paying closer attention to

There is a growing trend in Hong Kong towards natural and organic hair care products as consumers are increasingly mindful of harmful chemicals. Additionally, the rise of e-commerce has made it easier for consumers to purchase hair care products online, leading to a surge in online retailers and marketplaces. Personalization is also becoming more important, with customers seeking hair care products tailored to their specific hair type, texture, and scalp condition. Multifunctional hair care products are also in high demand. Consumers are increasingly concerned with maintaining healthy hair and preventing hair loss. The hair care industry is responding to these trends by implementing sustainable practices such as eco-friendly packaging and sustainable sourcing. This reflects the industry's recognition of the importance of meeting consumer needs and expectations.