在当今社会中越来越多的企业开始重视品牌形象设计一个品牌要想在庞大的行业市场中脱颖而出不仅要有好的产品更要有一个好的品牌形象IP形象就是品牌形象设计中的重要元素符号。本文建立了一个新的面包品牌——你的面包并对其进行品牌形象设计及IP形象设计。对于IP形象的设计中综合考虑了品牌的定位、品牌理念以及消费群体突出品牌文化和审美为IP形象赋予品牌生命力。在新建立的你的面包品牌形象设计中对该品牌进行了品牌定位

In today's society, more and more companies are attaching importance to brand image design. To stand out in the vast industry market, a brand needs not only good products, but also a good brand image. IP image is an important symbol in brand image design. This article establishes a new bread brand - "Your Bread" and designs its brand image and IP image. In the design of IP image, the brand positioning, brand concept and consumer group are comprehensively considered, highlighting brand culture and aesthetics, and endowing IP image with brand vitality. In the newly established "Your Bread" brand image design, the brand positioning and logo design are carried out. The "Your Bread" brand IP image is presented in the form of popular cartoon images. In order to meet consumers' emotional and cultural needs, the IP image is designed with a series of emoticons and costumes, adding emotional and interesting elements to the corporate culture. In addition, this article also designs auxiliary graphics and derivative products for the "Your Bread" brand.