关于市场营销的论文

题目：市场营销策略的影响因素及应对措施

摘要：

市场营销是企业发展的重要组成部分，是企业实现市场竞争的有效手段。本文以市场营销策略的影响因素和应对措施为研究对象，探讨了市场营销策略在企业发展中的作用和意义。通过文献综述和案例分析，总结了市场营销策略制定的影响因素和应对措施，并提出了未来市场营销研究的发展方向。

关键词：市场营销，策略，影响因素，应对措施，发展方向

Abstract:

Marketing is an important part of enterprise development and an effective means for enterprises to realize market competition. This paper takes the influence factors and countermeasures of marketing strategy as the research object, and explores the role and significance of marketing strategy in enterprise development. Through literature review and case analysis, the influence factors and countermeasures of marketing strategy formulation are summarized, and the development direction of future marketing research is proposed.

Keywords: marketing, strategy, influence factors, countermeasures, development direction