What is Copy in Advertising? - Definition and Purpose

Yes, you are correct. In advertising, the term 'copy' refers to the written content that accompanies the images or visuals in an advertisement. It serves several purposes, including explaining the product or service, pitching an idea or concept, and providing commentary on life or the target audience's needs or desires. The copy is typically used as a caption to support or enhance the message conveyed by the images or visuals in the advertisement. It helps to provide context and clarity, and it can also evoke emotions, create connections, or persuade the audience to take action.