This paper takes financial technology as the background and China Merchants Bank as the research object to explore the innovative strategies of commercial banks in retail business. Firstly, the impact of financial technology on commercial banks' retail business is analyzed, pointing out the role of financial technology in improving customer experience, enhancing efficiency, and reducing costs. Then, through a case analysis of China Merchants Bank's retail business innovation practices, the paper summarizes its innovative exploration in retail business. Finally, the paper proposes strategic suggestions for commercial banks to achieve retail business innovation under the background of financial technology, including strengthening technology investment, emphasizing customer experience, and focusing on talent cultivation. The aim of this paper is to provide reference and guidance for the innovation of commercial banks' retail business.

请把本文以金融科技为背景以招商银行为研究对象探讨商业银行零售业务创新策略。首先对金融科技对商业银行零售业务带来的影响进行了分析指出了金融科技在提高客户体验、提高效率、降低成本等方面的作用。然后通过对招商银行的零售业务创新实践进行案例分析总结了招商银行在零售业务方面的创新探索。最后提出了商业银行在金融科技背景下实现零售业务创新的策略建议包括加强技术投入、重视客户体验、注重人才培养等方面。本文旨在为商

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