China's Growing Influence in the 2022 World Cup: Sponsorship, Manufacturing, and Infrastructure

China's involvement in the 2022 World Cup highlights their increasing influence in the global market. As official sponsors and corporate partners of FIFA, companies such as Wanda, Hisense, Vivo, and Mengniu are not only promoting their own brands but also showcasing China's capabilities on the world stage.

China provided more sponsorship revenue than any other country, surpassing the US with nearly $1.4 billion. This achievement reflects China's economic growth and global presence. Small manufacturers from Yiwu, China's small commodity hub, are also making their mark with over 60 percent of FHAWOS souvenirs being produced in Yiwu for last year's World Cup, demonstrating China's manufacturing prowess at all levels.

China's involvement in the World Cup extends beyond sponsorship and manufacturing. Chinese companies have built significant infrastructure for the tournament, such as Lusail, Qatar's biggest stadium, constructed by China Railway Construction Corp International for $770 million. Additionally, Chinese companies from Guangdong and Zhejiang provinces have provided over 10,000 container houses for tourists and football fans.

Overall, China's participation in the World Cup highlights its growing economic and political influence. By showcasing its capabilities in sports, manufacturing, and construction, China is proving to be a formidable player in the global market.