China's Growing Influence at the 2022 World Cup

China's growing influence was evident at the 2022 World Cup, highlighted by its significant involvement in various aspects of the tournament. From sponsorships to manufacturing and infrastructure development, Chinese companies demonstrated their expanding global presence.

As official sponsors and corporate partners of FIFA, Chinese companies like Wanda, Hisense, Vivo, and Mengniu promoted their brands while showcasing China's capabilities on the world stage. China's contribution surpassed the US, generating nearly $1.4 billion in sponsorship revenue, reflecting the country's economic growth and international stature.

Beyond sponsorships, China's manufacturing prowess was evident in the production of World Cup souvenirs. Over 60 percent of FHAWOS souvenirs for the tournament were produced in Yiwu, China's small commodity hub, demonstrating China's strength at all levels of manufacturing.

China's involvement extended further to infrastructure development. Chinese companies, such as China Railway Construction Corp International, built significant structures like Lusail, Qatar's biggest stadium, for a cost of $770 million. Additionally, companies from Guangdong and Zhejiang provinces provided over 10,000 container houses for tourists and football fans.

Through its participation in the World Cup, China demonstrated its growing economic and political influence on the global stage. By showcasing its prowess in sports, manufacturing, and construction, China has solidified its position as a key player in the international market.