MICE 5.0: Technology's Role in Human-Centered Event Planning

In summary, technology has become an essential part of the MICE industry, transforming the way events are planned, executed, and evaluated. Event planners who embrace technology can simplify their workflow, improve communication with attendees, and offer more attractive and memorable events. Building on the concept of Tourism 5.0, the study identifies human-centeredness as a key characteristic of MICE 5.0, emphasizing the importance of focusing on the experiences of attendees. In the long run, event planners who accept and effectively utilize technology will achieve greater success.