MICE 5.0: Embracing Technology for Human-Centered Events

In summary, technology has become an indispensable part of the MICE industry, changing the way events are planned, executed, and evaluated. Embracing technology can simplify event planners' workflows, improve communication with attendees, and provide more attractive and memorable events. Drawing on the Tourism 5.0 definition, the key characteristic of MICE 5.0 is human-centeredness, which requires event planners to focus more on people and their experiences. In the long term, event planners who accept and effectively utilize technology will achieve greater success.