MICE 5.0: Technology & Human-Centered Experiences for Successful Events

In short, technology has become an essential part of the MICE event industry, changing the way events are planned, executed and evaluated. Event planners who embrace technology can streamline their workflow, improve communication with attendees, and provide more attractive and memorable events. Drawing from the definition of Tourism 5.0, the study defines the key characteristic of MICE 5.0 as 'human-centeredness', which requires event planners to focus more on people and their experiences. In the long run, event planners who accept and effectively use technology will achieve greater success.