MICE 5.0: How Technology Enhances Event Planning and Attendee Experiences

To sum up, technology has become an indispensable element of the MICE industry. It has revolutionized the way events are conceptualized, organized, and assessed. By adopting technology, event planners can streamline their workflow, enhance communication with attendees, and create more alluring and memorable events. In line with the Tourism 5.0 paradigm, the study underscores the significance of human-centeredness as a hallmark of MICE 5.0, signaling the need to prioritize the experiences of attendees (Hur et al., 2022). In the end, those event planners who embrace technology and harness its potential will achieve greater success in the long run.