马蜂窝游记：旅游目的地形象感知研究的宝贵数据来源

Travelogues are text content recorded and shared by travelers based on their real travel experiences and experiences of tourist destinations, primarily published on travel website platforms. These data provide a large amount of real and effective research materials for the study of the image perception of tourist destinations. For this study, the top-ranked website on the 'Traffic and Tourism Website Ranking' by Chinaz (https://www.chinaz.com/) - Mafengwo (http://www.mafengwo.cn/) - was chosen as the source of sample data.

As a popular website for travel information search and sharing in China, Mafengwo provides information such as travel guides, travel questions and answers, travel reviews, as well as independent travel products and services such as hotels, transportation, and local tours for 60,000 tourist destinations worldwide. Mafengwo helps millions of travelers each year to plan their independent travel plans. The user-generated content on Mafengwo is indeed rich and detailed, especially in the travelogue section. The travelogues generated by users after their travels have high authenticity and credibility, and also provide rich material for the study of tourist destination image perception.