PESTEL, Five Forces, SWOT & More: Complete Strategic Analysis Guide

PESTEL analysis is a strategic tool used to assess the impact of macro-environmental factors. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. These factors can have a significant impact on a business's operations and strategic decisions.

Five Forces analysis is a strategic tool used to assess the intensity of competition within an industry. The model is based on five factors: competitors, potential competitors, suppliers, buyers, and substitutes. These factors can help businesses understand their competitive position within the industry.

Competitor analysis is a strategic tool used to assess a business's main competitors. The model includes an evaluation of competitors' market share, pricing strategies, product portfolios, marketing strategies, and financial performance.

Resource audit is a strategic tool used to assess a business's resources and capabilities. This includes the business's human resources, physical resources, financial resources, and technological resources. Resource audit can help businesses understand their competitive strength and sustainability in the market.

Capabilities analysis is a strategic tool used to assess a business's capabilities and strengths. This includes the business's technological capabilities, management capabilities, marketing capabilities, and innovation capabilities. Capabilities analysis can help businesses understand their strengths and weaknesses in the market.

Core competence refers to the unique capabilities and strengths that a business possesses in the market. These capabilities and strengths can help businesses gain a competitive advantage in the market. Core competences can include the business's brand, patents, technology, and intellectual property.

SWOT analysis is a strategic tool used to assess a business's strengths, weaknesses, opportunities, and threats. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis can help businesses understand their strengths and weaknesses in the market, as well as how to exploit opportunities and address threats.