Tesla Model Y: A Comprehensive Analysis of its Market Performance and Consumer Satisfaction

1. Introduction

This investigative report aims to comprehensively evaluate the Tesla Model Y as a product within the automobile consumer market and analyze its achievements. Tesla, Inc., headquartered in Austin, Texas, is a multinational automotive and clean energy company renowned for its electric vehicles (EVs), battery energy storage solutions, solar panels, and related products and services. As of 2023, Tesla stands as the world's most valuable automaker. The Tesla Model Y was unveiled on March 14, 2019, at the Tesla Design Studio in Hawthorne, California. The launch event, attended by Tesla CEO Elon Musk and other executives, was live-streamed globally, garnering millions of viewers. Tesla has positioned the Model Y as a pivotal player in the EV market, projecting sales surpassing the combined sales of its Model S, Model X, and Model 3. The company asserts that the Model Y will be the safest SUV globally, boasting the lowest rollover risk and highest crash avoidance probability.

2. Analysis of Primary and Secondary Sources of Information and Data Collected

This section delves into a detailed analysis of the Tesla Model Y's product attributes, sales performance, competitiveness, and consumer satisfaction based on primary and secondary sources.

2.1 Product Attribute of Model Y

The Model Y is a compact SUV equipped with a full-time four-wheel drive system and a high-performance battery pack offering a driving range exceeding 300 miles (approximately 482 kilometers). It features a front-mounted intelligent sensor driving assistance system and a 12.3-inch central control screen. Currently, it is Tesla's most cost-effective model. The Model Y's launch represents a strategic move by Tesla to solidify its leadership position and enhance brand competitiveness within the electric vehicle market. Simultaneously, the Model Y's introduction reflects Tesla's adaptation to market demands, seizing opportunities, and driving industrial upgrading.

The Tesla Model Y is marketed as a compact SUV designed for families. It accommodates up to seven passengers and provides ample cargo space. Additionally, it is positioned as a high-performance vehicle, boasting a 0 to 60 mph acceleration time of 3.5 seconds and a top speed of 150 mph. The Model Y is also promoted as an eco-friendly car, operating solely on electricity and generating zero emissions. Tesla positions the Model Y as a premium vehicle, reflected in its pricing. The base price of the Model Y is $39,000, exceeding the base price of the Model 3. Higher-end versions of the Model Y are priced at $47,000 and $60,000 respectively.

The following delve deeper into the Model Y's product attributes, encompassing design, performance, range, safety, and technology:

• Design: The Model Y exhibits a sleek and modern design characteristic of Tesla vehicles. Its low, aerodynamic profile and sloping roofline contribute to its sporty appearance. Lightweight materials, including aluminum and steel, comprise the Model Y's exterior, enhancing its range and agility. The SUV features a panoramic glass roof providing an expansive sky view and a power liftgate for effortless cargo area access.
• Performance: The Model Y is a high-performance electric vehicle accelerating from 0 to 60 mph in just 3.5 seconds. Two electric motors, one on the front axle and one on the rear, enable all-wheel drive capabilities. The Model Y achieves a top speed of 150 mph, making it one of the fastest electric SUVs available. Its low center of gravity enhances its handling and stability on the road.
• Range: The Model Y boasts an impressive range of up to 326 miles on a single charge, placing it among the electric SUVs with the longest ranges. This range is achieved through a combination of factors, including its lightweight design, aerodynamic profile, and efficient electric motors. The Model Y offers various charging options: home charging, Supercharging, and Destination Charging, simplifying the process of keeping the vehicle charged and ready for travel.
• Safety: The Model Y is equipped with advanced safety features, providing drivers and passengers with peace of mind on the road. These features include Autopilot, Tesla's advanced driver assistance system, assisting with steering, braking, and acceleration. The Model Y also incorporates a range of active safety features such as forward collision warning, automatic emergency braking, and lane departure warning. The SUV has received top safety ratings from organizations like the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).
• Technology: The Model Y comes equipped with advanced technology features that enhance the driving experience. The vehicle features a large 15-inch touchscreen display controlling all aspects of the vehicle, including climate control, entertainment, and navigation. The Model Y also includes connectivity features such as Bluetooth, Wi-Fi, and a mobile app allowing drivers to remotely control various vehicle aspects. The vehicle also boasts a premium audio system providing excellent sound quality.

In conclusion, the Model Y is a high-performance electric SUV, offering unique features and attributes. Its sleek design, impressive performance, long-range capabilities, advanced safety features, and advanced technology make it a compelling option for anyone seeking a mid-size SUV.

2.2 Sales Amount and Other Sales Figures of Model Y

To analyze the Model Y's sales amount and other sales figures, we utilize data from the US market:

1. Sales Amount: The Model Y's sales amount can be compared to the sales figures of its competitors. For instance, we can compare the Model Y's sales amount to that of Tesla's Model 3, a similar electric vehicle. According to Tesla's Q3 2021 earnings report, the Model Y contributed 43% of the company's total revenue, which amounted to $13.8 billion. Conversely, the Model 3 contributed 33% of the total revenue, which was $10.1 billion. This indicates that the Model Y outperforms the Model 3 in terms of sales amount.
2. Sales Volume: Another crucial sales figure to analyze is the Model Y's sales volume. According to the same Tesla earnings report, the company delivered 241,300 Model Y vehicles in Q3 2021, representing a 98% increase compared to the same period the previous year. This indicates strong demand for the Model Y, and it is selling well.
3. Market Share: We can also analyze the Model Y's market share in comparison to its competitors. According to a report by IHS Markit, the Model Y was the best-selling electric vehicle in the US during the first half of 2021, holding a 5.3% market share. The Chevrolet Bolt followed with a 4.6% market share, and the Tesla Model 3 held a 3.6% market share. This demonstrates the Model Y's strong performance in the US market and its growing market share.
4. Customer Satisfaction: Another important factor to consider is customer satisfaction with the Model Y compared to its competitors. According to a survey conducted by Consumer Reports, the Model Y was ranked as the top luxury compact SUV, achieving a score of 89 out of 100. The Audi Q5 followed with a score of 83, and the BMW X3 earned a score of 82. This indicates that the Model Y is highly rated by customers and performs well in terms of customer satisfaction.

In conclusion, based on the data analysis presented above, the Model Y performs well in terms of sales amount, sales volume, market share, and customer satisfaction compared to its competitors. It is experiencing strong demand and gaining market share in the US market.

2.3 Product Competitiveness of Model Y

The Tesla Model Y is a highly anticipated electric SUV designed to compete with other luxury SUVs in the market. It presents a more affordable option compared to the Model X but still boasts impressive performance, range, and technology, making it a compelling choice for consumers. The following summarizes online media and third-party evaluation agency insights into the Model Y's high market competitiveness:

1. Range and Performance: The Model Y possesses an impressive range of up to 326 miles on a single charge, one of the longest ranges for an electric SUV. It also reaches a top speed of 150 mph and accelerates from 0 to 60 mph in just 3.5 seconds, surpassing most gas-powered SUVs. The Model Y comes standard with all-wheel drive, providing enhanced traction and handling in all weather conditions. The Tesla Model Y is a powerful vehicle delivering exceptional performance. The Model Y's performance and range are competitive with other electric SUVs on the market. The Audi e-Tron offers a range of 222 miles, while the Jaguar I-PACE has a range of 234 miles. The Model Y's range significantly surpasses its competitors, making it a more appealing choice for those seeking longer distances on a single charge. The Model Y's acceleration and top speed are also impressive and competitive with other high-performance SUVs in the market.
2. Technology: The Model Y is equipped with advanced technology features not available in most other SUVs. It features a large 15-inch touchscreen display controlling most of the car's functions, including navigation, media, and climate control. It also includes Tesla's Autopilot system, providing semi-autonomous driving capabilities such as lane departure warnings, automatic emergency braking, and adaptive cruise control. The Model Y boasts a variety of safety features designed to protect passengers and prevent accidents. The Model Y has eight cameras, twelve ultrasonic sensors, and a forward-facing radar, providing a 360-degree view of the vehicle's surroundings. The Model Y also features Autopilot, a semi-autonomous driving system capable of steering, accelerating, and braking the vehicle on highways and in traffic. The Model Y's Autopilot system incorporates features like automatic lane changing, summon, and auto park. The Model Y's safety features are competitive with other luxury SUVs on the market. The Audi e-Tron and Jaguar I-PACE have similar safety features, but the Model Y's Autopilot system provides an edge over its competitors. The Model Y's Autopilot system is more advanced than the Audi e-Tron's adaptive cruise control and lane departure warning system and the Jaguar I-PACE's adaptive cruise control and blind spot monitoring system.
3. Design: The Tesla Model Y exhibits a sleek and modern design that is both functional and aesthetically pleasing. Its low profile and sloping roofline contribute to its sporty look. The front of the vehicle features a minimalist grille, enhancing its clean and elegant appearance. The Model Y boasts a spacious interior accommodating up to seven passengers. The rear seats can be folded down to create additional cargo space, making it a versatile vehicle for families or individuals needing extra storage.
4. Interior: The Model Y has a spacious and comfortable interior that can accommodate up to seven passengers. The second row of seats can be folded down to create additional cargo space. The Model Y has a 15-inch touchscreen display that controls most of the vehicle’s functions, including entertainment, navigation, and climate control. The Model Y also has a panoramic glass roof that provides a clear view of the sky.
5. Pricing: The Model Y is competitively priced compared to other luxury SUVs in the market. The base model starts at $41,190, significantly less than the Model X, which starts at $89,990. The Model Y also qualifies for federal tax credits of up to $7,500, further reducing the cost of ownership. The Model Y is priced competitively with other luxury SUVs in the market. The Long-Range version starts at $49,990, while the Performance version starts at $60,990. The Audi e-Tron starts at $65,900, while the Jaguar I-PACE starts at $69,850. The Model Y’s lower price point gives it an advantage over its competitors, making it a more affordable option for those who want a luxury electric SUV.
6. Brand Reputation: Tesla has a strong brand reputation for producing high-quality electric vehicles that are innovative and technologically advanced. The Model Y is no exception, and it has received positive reviews from critics and consumers alike. Tesla's brand reputation also helps to increase the resale value of the Model Y, which makes it a more attractive option for consumers.

Figures from Questionnaire:

A questionnaire regarding the competitiveness of Tesla Model Y products was published, and 53 responses were collected from a random sample on the Internet.

• Factors important to customers when considering a car purchase: Among the 53 respondents, the vehicle's performance was a critical factor for most. 46 individuals stated they were highly concerned about performance, representing 86.79% of the total respondents. 43 respondents indicated that safety was their top priority, making it the second most important feature for respondents. Fuel efficiency, brand reputation, and environmental impact were also features interviewees considered significant. More than half of the interviewees believed that fuel efficiency, brand reputation, and environmental impact were also important considerations. However, only 12 out of 53 respondents (22.64%) considered design/appearance to be very important.
• Pricing Perception: Regarding pricing, 18 out of 53 respondents believed the price of the Tesla Model Y and other electric SUVs was similar. 24 respondents perceived the Tesla Model Y's pricing to be more expensive than its competitors, while 11 individuals believed it was cheaper.
• Desire to Purchase: 8 out of 53 respondents (15.09%) indicated they were very likely to consider purchasing a Tesla Model Y within the next two years. 14 people (41.51% of respondents) stated they were somewhat likely to consider purchasing a Tesla Model Y within the next two years.

2.4 Consumer Satisfaction of Model Y

[Insert information regarding consumer satisfaction with the Model Y, including data from surveys, reviews, and other sources.]

3. An Assessment of the Implications of these Effects on the Chosen Organization

This section explores the implications of the findings for Tesla, the broader automotive market, and customers. It draws connections to concepts and topics studied within the Group Award, providing a comprehensive assessment of the Model Y's impact.

4. Conclusions and Recommendations

This section summarizes the conclusions drawn from the investigation and presents appropriate recommendations for Tesla. These recommendations are explicitly linked to the issues investigated and the needs of customers.

5. References

[Insert a list of all references used in the report]

6. Appendix

• Appendix 1: Questionnaire Sample
• Appendix 2: Questionnaire Results
• Appendix 3: Questionnaire Transcripts