黄山旅游电商发展策略：打造特色IP，提升竞争力

To ensure a healthy and sustainable development of tourism e-commerce in Huangshan in the long run, it is essential to integrate it with local characteristics and create a unique tourism brand. Therefore, promoting these characteristics through various online channels such as new media is crucial. Additionally, government guidance is necessary to prioritize the development of Huangshan's tourism intellectual property, enhancing its competitiveness and leveraging its brand effect.