As populations age and medical technology continues to advance healthcare has become a key priority for governments To enhance the quality and efficiency of healthcare it is crucial for governments to

Overall, this study aims to provide a comprehensive understanding of the factors influencing physicians' prescribing behavior in China. By utilizing unique hospital prescribing data and conducting a quantitative analysis, the study aims to address existing research controversies and provide a reliable reference basis for policy formulation in the healthcare industry. The study also explores the moderating effect of policies on the influencing factors and aims to contribute to the development of the healthcare industry and the formulation of government policies.