摘要水果类节庆旅游是近年来兴起的一种新型旅游形式其开发潜力巨大。水果类节庆旅游活动的举办不仅能够吸引游客前来消费还能够带动相关产业的发展为当地带来更多的就业机会和经济收入。百色芒果田东芒果文化节作为典型的水果类节庆活动具有丰富的文化内涵和旅游资源节庆活动规模不断扩大活动内容丰富多样但也面临着活动同质化、开发不足等问题。本研究以百色芒果田东芒果文化节为例探讨了以水果类节庆的旅游开发路径。本文通过文献

Abstract Fruit festival tourism is a new form of tourism that has emerged in recent years and has great development potential. The hosting of fruit festival tourism activities not only attracts tourists to consume, but also promotes the development of related industries, bringing more employment opportunities and economic income to the local area. As a typical fruit festival event, the Baise Mangrove Mango Culture Festival has rich cultural connotations and tourism resources. The scale of the festival continues to expand and the content of the activities is diverse, but it also faces problems such as homogeneity and insufficient development. This study takes the Baise Mangrove Mango Culture Festival as an example to explore the development path of fruit festival tourism.

This paper conducts research through methods such as literature analysis, questionnaire surveys, and data analysis. The characteristics of the Baise Mangrove Mango Culture Festival include the integration of products with local characteristics, the rapid development of the tourism value chain, and obvious fruit cultural characteristics. The tourism benefits of the Baise Mangrove Mango Culture Festival include enhancing the visibility of tourism, promoting the development of tourism economy, and promoting the exchange of fruit culture. According to the analysis of questionnaire data, the problems in the development of the Mangrove Mango Culture Festival include insufficient linkage between the festival and tourism resources, low attractiveness of tourism activities, and poor effectiveness of tourism promotion and marketing strategies. Based on the existing problems, this paper proposes improvement measures for the tourism development of the Mangrove Mango Culture Festival, including integrating the festival with local tourism resources, enhancing the attractiveness of tourism activities, strengthening publicity and promotion, and marketing.

Keywords: tourism development; fruit festival; Baise Mangrove Mango Culture Festival