2023年7月発売の新型冷蔵庫 freemo の発売前マーケティングによって、日本の家電量販店では今まであり得なかった複数台数の店頭展示を勝ち取った。発売日当日に日本の家電店舗ほぼすべての1500店舗 それだけでなく同時発売したマグネットシートの店頭演出提案が受け入れられ、In-store transformation を実現させた。ユーザーとのタッチポイントが激増した以上翻译成英语
Through pre-launch marketing efforts, the upcoming release of the new refrigerator model "Freemo" in July 2023 successfully secured unprecedented multiple in-store displays in Japanese home appliance retailers. On the day of its release, almost all 1,500 stores in Japan showcased the product. Additionally, the proposed in-store presentation of magnet sheets, which were simultaneously launched, was well-received, resulting in an In-store transformation. This led to a significant increase in touchpoints with users.
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