关于手机购买的数学建模论文

摘要：

手机已成为现代人生活中不可或缺的工具。在众多的手机品牌和型号中，如何选择最适合自己的手机成为了一个难题。本文通过对市场上主流手机品牌和型号的调研和分析，提出了一种基于多属性决策的手机购买模型。首先，根据用户需求确定手机的主要属性，包括价格、品牌、性能、功能和外观等。然后，通过构建层次分析模型，对各属性进行权重分配，得出每个手机型号的综合得分。最后，通过比较各型号的得分，选择得分最高的手机型号。本文的研究结果可为消费者在购买手机时提供参考，也可为手机制造商提供一种评估其产品市场竞争力的方法。

关键词：手机购买；多属性决策；层次分析模型；综合得分；市场竞争力

Abstract:

Mobile phones have become an indispensable tool in modern people's lives. Among the many brands and models of mobile phones, how to choose the most suitable one has become a problem. This paper proposes a mobile phone purchasing model based on multi-attribute decision-making through research and analysis of mainstream mobile phone brands and models in the market. Firstly, the main attributes of the mobile phone are determined according to the user's needs, including price, brand, performance, function and appearance. Then, through the construction of an analytic hierarchy process model, the weights of each attribute are assigned, and the comprehensive score of each mobile phone model is obtained. Finally, by comparing the scores of each model, the model with the highest score is selected. The research results of this paper can provide reference for consumers in purchasing mobile phones, and also provide a method for mobile phone manufacturers to evaluate their product market competitiveness.

Keywords: mobile phone purchase; multi-attribute decision-making; analytic hierarchy process model; comprehensive score; market competitiveness