In this case, Toyota, as the world's largest car manufacturer, adopted a market development strategy by launching a new high-end car brand, Lexus, to meet the needs of wealthier customers. This strategy refers to expanding into new markets or introducing new products to attract new customer groups and achieve business growth, according to the Ansoff Matrix. By launching the Lexus brand and entering the high-end car market, Toyota expanded its product line and also diversified its customer base, achieving business growth

这个案例中丰田作为世界上最大的汽车制造商通过推出新的高端汽车品牌Lexus来满足更富裕的客户需求属于Ansoff矩阵中的市场开发战略。这种策略是指通过开拓新的市场或者推出新的产品来吸引新的客户群体从而实现企业的增长。丰田通过推出Lexus品牌进入高端汽车市场扩大了自己的产品线同时也拓展了自己的客户群体实现了企业的增长。翻译成英文

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