a. using its assets more efficiently in generating sales.

The investment turnover ratio measures how efficiently a company uses its assets to generate sales. Since Division TX has a higher investment turnover ratio than Division OY, it means that Division TX is using its assets more efficiently in generating sales. Therefore, it has a higher return on investment compared to Division OY. The other options (using income from operations as a performance measure, comparing profit margins, and applying a negotiated price measure) do not directly explain why Division TX has a higher return on investment


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