i am writing a dissertation proposalthe title is A case study of factors influencing Chinese users online shopping behavior on Douyinwrite me a 500-word introduction of this proposal

The rise of digital technology and social media platforms has led to a significant shift in consumer behavior, particularly in the way people shop. In China, the social media platform Douyin, also known as TikTok, has become a popular online shopping destination for many users. Douyin allows users to discover, review, and purchase products directly within the app, making it a convenient and efficient platform for online shopping.

However, despite the popularity of Douyin as an online shopping destination, there is still limited research on the factors influencing Chinese users' online shopping behavior on the platform. Therefore, this dissertation proposal aims to conduct a case study of these factors and their impact on users' online shopping behavior on Douyin.

The study will adopt a qualitative research approach, using interviews with Chinese users of Douyin as the primary data collection method. The proposed research will explore various factors, such as trust, social influence, perceived usefulness, perceived ease of use, and perceived risk, that may influence users' online shopping behavior on Douyin.

The findings of this study will contribute to a better understanding of the factors that influence Chinese users' online shopping behavior on Douyin. The study will provide insights into the user experience on the platform, the challenges and opportunities for online retailers, and the potential for further development of social media as an e-commerce platform.

In conclusion, this dissertation proposal seeks to explore the factors that influence Chinese users' online shopping behavior on Douyin. The study will provide valuable insights into the user experience on the platform and the potential for social media as an e-commerce platform. The proposed research will contribute to the academic literature on digital marketing, e-commerce, and consumer behavior