翻译成英文关联理论中的认知原则是指人们在接受信息时会根据自己已有的知识和经验来进行理解、分析、归纳和推理从而形成对信息的认知。这个认知过程是基于人类的认知结构和认知机制包括感知、记忆、思维等方面。认知原则在关联理论中的作用是可以帮助我们理解为什么某些信息容易被人们接受和记忆而其他信息则容易被忽略和遗忘。同时认知原则也可以指导我们在进行信息传播和营销时如何利用人们的认知机制和认知结构更好地传递信息达

The cognitive principles in the associative theory refer to the way people utilize their existing knowledge and experience to understand, analyze, infer, and reason when receiving information, thus forming their cognition of the information. This cognitive process is based on human cognitive structures and mechanisms, including perception, memory, and thinking. The role of cognitive principles in the associative theory is to help us understand why some information is easy for people to accept and remember while others are easily ignored and forgotten. At the same time, cognitive principles can also guide us on how to utilize people's cognitive mechanisms and structures more effectively in information dissemination and marketing efforts to achieve the desired results